What is Muse AI? How to use Meta's AI agent, with 10 examples

What is Muse AI?

Muse AI is a personal AI agent made by Meta, launched on September 8, 2026. It answers questions too, but mostly it does things for you. It can send an email or book a table, and it keeps going after you close the app.

Every Muse user gets their own computer in the cloud, which Meta calls the Muse Secure VM. It's a private Linux machine with a full web browser. Your agent does its work there and keeps your data there. You can jump in whenever you like.

You can talk to Muse in its app on your phone or desktop, on the web at muse.ai, or in WhatsApp, by typing or with your voice. For now, it's only open to people aged 18 and over in the US and Canada.

How is Muse different from ChatGPT?

ChatGPT mostly answers you inside the chat. Muse is built to do the task itself, whether that's filling in a form on a website or finishing a purchase. And it can keep working to a schedule after you've logged off.

It also messages you first. When it spots something important, Muse sends you a note without being asked. Meta's design team gives an example in its launch post. Muse spotted a sports tryout deadline buried in a pile of school emails, twelve hours before it closed. If you'd rather it stayed quieter, you can tell it to dial this down or switch it off.

Muse can make things, too. Meta calls these Artifacts. They're documents, PDFs and small web pages, like a spending tracker or a sleep dashboard, sent to you in the chat.

How to use Muse AI

Sign in at muse.ai or in the Muse app, connect the apps you want it to use, then give it a goal in plain words. It checks with you before sending or buying anything.

1. Go to muse.ai or download the Muse app, and sign in with your mobile number or email. You need to be in the US or Canada and at least 18.
2. Give your Muse a name and an avatar if you want to. Meta added this after its own team kept picturing their agents differently.
3. Connect the apps it should work with, such as your email, calendar or Instagram. You decide what it can see and what it can do. Where a service allows it, reading and writing are separate permissions.
4. Tell it what you want done. You can send several tasks at once, and it won't wait for one to finish before starting the next.
5. Approve the important steps. Muse pauses and asks before actions like sending an email or buying something.

10 ways to use Muse AI, with prompts to copy

Examples 1 and 2 come from businesses that have already used Muse, as reported by the US Chamber of Commerce. Examples 8 and 9 come from a hands-on test by a Yahoo Finance reviewer. The rest are Meta's own examples.

1. Make sense of thousands of customer reviews (consumer brands)

Live Bearded, a men's grooming company in Phoenix, asked Muse to look through 87,000 customer reviews and pull out its strengths, weaknesses, opportunities and threats. Nathan Daggett, its marketing director, told Meta that Muse did it in a few minutes. Doing it by hand, he said, would have taken him months.

Try asking: "Read our last year of customer reviews and tell me what people love, what they complain about, and what we should fix first."

2. Take admin off a busy owner's plate (farming and family businesses)

Henry Bennett runs Bennett Orchards in Frankford, Delaware, the sixth generation of his family to do it. In one day he can be the accountant, the mechanic and the head of HR, with marketing on top. He's one of the early owners using Muse to take some of that work off his hands, so he can spend more time on the orchard.

Try asking: "What do I need to pay attention to in my email and calendar this week? Take anything off my plate that you can."

3. Spot expenses that look wrong (any small business)

With accounting tools like QuickBooks connected, Muse can look over your spending and point out anything unusual. This is one of the requests in Meta's small business examples.

Try asking: "Find any expenses this month that look off, and tell me why."

4. Put together a growth plan (small businesses)

Meta says Muse can look at a business's financial performance and build a growth plan, with ideas for the slow months and the busy ones. It then checks back in with progress and the next decision.

Try asking: "Look at our sales for the last twelve months and give me a plan for the quiet season."

5. Plan social posts and ads (local shops and restaurants)

Once you connect Facebook, Instagram and your Meta ads account, Muse learns how your brand sounds. It can plan a month of content and help you improve your posts and ads.

Try asking: "Plan a month of Instagram posts for my bakery and draft the first week for me to review."

6. Draft client pitches and product pages (agencies and online stores)

Meta's own example is Muse building a client pitch and a new product page while the owner is out meeting the next client.

Try asking: "Draft a one-page pitch for this client using our past proposals, and a product page for our new item."

7. Keep an eye on stock (e-commerce)

Meta says Muse can handle cash flow and inventory checks in the background. Connecting Shopify gives it the stock numbers to watch.

Try asking: "Every Monday, tell me which products in my Shopify store are running low."

8. Book a restaurant (everyday use)

The Yahoo Finance reviewer asked Muse for restaurant ideas. It came back with four suggestions, and he booked one through OpenTable without leaving the chat. One of the other places it suggested had closed years ago, because Muse was working from old information.

Try asking: "Find a table for two near me this Friday at 8 pm, and show me the options before you book."

9. Get quotes from local services (home and moving)

The same reviewer needed movers. Muse found four companies near him and sent each one his request for a quote. One replied straight away, and the rest answered by email.

Try asking: "Find three local moving companies and ask each of them for a quote for a two-bedroom apartment on the 20th."

10. Clear the family to-do list (households)

One of Meta's own designers handed Muse her kids' back-to-school prep. It watched the school emails and the district website, put the key dates on the family calendar and loaded a cart with supplies.

Try asking: "Keep an eye on my kids' school emails and add any important dates to our family calendar."

Muse AI for real work: the business connectors

For work, it comes down to the connectors. Meta lists Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, along with your Facebook and Instagram business accounts. If a service you need isn't on the list but has its own API, Muse can write a custom connector for it.

Outside the US and Canada, or running an ERP?

Two things stop a lot of businesses from switching Muse on. It only works in the US and Canada for now, and Meta's connector list doesn't include ERPs such as Odoo or Zoho. Many of our clients are in the UAE and India, and many run their whole business on an ERP.

For them, the answer is an AI agent connected to the systems they already use. Our own team does this with Instinct, which we connected to our company ERP to check where work is stuck. That's the kind of setup we build in our AI transformation work.

Muse vs Instinct

Our team already uses Instinct, another personal AI agent, every day. You can read how our team uses Instinct. The table sticks to what each company has published.

From what Meta has published, Muse puts more into business connectors and safety controls. Instinct is the one we have running on WhatsApp today.

Is Muse AI free? Where is it available?

Meta says Muse is free for most of what people need, with paid subscription plans for heavier use. It's available to adults in the US and Canada, and Meta hasn't said when other countries will get it.

Meta hasn't put plan prices on its site, so check muse.ai before you sign up.

Things to know before you start

Because Muse acts for you, read up on its safety controls before you hand it anything. Meta's safety post covers them, and Meta admits Muse will make mistakes.

• It can get facts wrong. Besides the closed restaurant, the Yahoo Finance reviewer found it made up a phone number, so check details before you act on them.
• By default it browses the web freely but stops before anything it can't take back. You can make it more cautious, or less, in settings.
• Tap your Muse avatar to see its full activity log and every permission you've approved.
• Its memory is kept in files you can read and edit yourself.
• Logins for the apps you connect are stored on your own cloud computer, and the agent never sees the real passwords or tokens.
• Start with read access to your email and calendar. Add write access once you've seen how it behaves.